Everyone loves to get things for free, but when a gaming site offers you some free games to play, you probably can’t help but wonder why they would do such a thing. Well, it should come as no surprise that there is a strategy behind these offers.
As mobile games are becoming more and more popular, many gaming sites are setting up promotions, bonuses, and free games for players to take advantage of. There are even free game sites, where you can choose from an array of different free and demo games to play. Gaming sites, free game sites, social casinos, and online casinos are all using free game offers in their own ways to draw players in and get them hooked.
The Strategy
If you take a look at the model of making money outlined by Forbes, it’s easy to understand how gaming sites, including social and online casinos, end up turning a profit from offering free games to new and existing players. Advertisements and special offers embedded onto the site are one way they make money. Another aspect of the free game strategy is that if players aren’t charged to play the game, they will be more likely to spend some of their money on extras within the game or on advancing to another level or stage in the game.
The overall strategy here is simple. By offering free games to players, gaming sites and online casinos have better chances of increasing each player’s stay time on the site, converting free players into players who will spend money, getting PC players to download mobile games and apps, and combining all of these aspects to improve the site’s portfolio.
Online Casinos on the Rise
Throughout the last decade, there have been many instances in which gaming companies tried to get their gambling sites off the ground and running online. However, lacking a strong brand identity and with little to no unique usability, the experience of online gambling was pretty poor to say the least.
It wasn’t until iPhone launched in 2007 that gaming sites had the platform and the chance they had so eagerly been waiting for. It’s been a long time coming, and now the online and social casino market is flourishing. There are plenty of exciting sites and unique games to take advantage of, and players are rising by the millions.
Now, social casinos profits are on the rise and are recruiting quality personal staff to help develop and market their games and sites. DoubleDown Casino is just one example of a rising star in the works. Right now, the casino operates on Facebook and mobile devices, but is about to be given a major overhaul by Jim Veevaert, the Executive Producer of the famous Halo 3. The idea is to keep the authentic casino experience alive, and hopefully stick to the model of making money that includes free games, bonus payouts, and other awesome incentives that have become so popular in the world of online gambling today.
Conclusion
Playing free games offered by online casinos is a good way for you to get the feel of the site and decide whether it’s one that you would like to play on more often. Offering such free games is a wise move for online casinos, who increase their chances of hooking new players every day in an industry that’s just beginning to boom. With smartphones and tablets on the rise, and 4G or WiFi connections available almost anywhere in the world today, people are really beginning to enjoy the convenience of using social and online casinos, and some free games here and there will always make them even happier.
