I new new market research report, Asia/Pacific (Excluding Japan) Big Data and Analytics 2014 Top 10 Predictions: Customer and Citizen Engagement at the Heart, based on an IDC study presents the top 10 predictions for Big Data and analytics in Asia/Pacific (excluding Japan), or APEJ. Every year, IDC software analysts across the region discuss the current year and collaborate to identify the major trends that will drive the future of these markets.
This market has drawn a significant amount of attention in recent years, with a lot of the discussion on what businesses cases will really justify the required investments. In 2014, we will see that the hot pursuit will be on improving customer and citizen engagement. Increasing revenue, lifetime value, brand loyalty, and information security will be top of the agenda, across industries.
These three domains of industry opportunities, technologies, and enrichment/monetization will shape discussions around investments in solutions and skills.
“In 2014, we will see Big Data and analytics initiatives treated like a magnifying glass, with the customer or citizen at the focal point,” says Craig Stires, research director, Big Data and Analytics, Asia/Pacific. “Organizations will need to make sure they do not bear down so hard on privacy, that they turn that magnifying glass into a torch. Collection and sale of personal data, including geolocation data mapping an individual’s daily movements, will be of very high value. The value needs to remain with individuals, as a way of providing improved citizen services, or improved consumer experiences. This year will see a significant increase in investments on Big Data and analytics infrastructure, software, and services. Customer and citizen engagement initiatives are most likely to make these win-win investments.”
All told, the report includes 10 predictions for Big Data and Analytics in 2014.
Prediction #1: Geolocation Matched to Individuals Will See Telcos and Retailers Pursuing Personalized Services, While Pushing the Boundaries of Consumers’ Expectations of Privacy. Prediction #2: High-Profile Data Breaches Will Drive Regulators to Draft Specific New Policy Measures. Prediction #3: Spending on Search, Mining, and Visualization Software Will Increase by 39%, Fueled by Enablement of Business Analyst. Prediction #4: Big Data-as-a-Service Will Be Implemented and Taken to Production by Early Adopters in Mature Markets, Completely Leveraging Cloud Services (Including Storage, Compute, and Application).
Prediction #5: Smart Cities Pilot Projects Will Include Processing Some Sensor Data for the First Time, Including Smart Meter, Noise Detection, Traffic, CCTV, and Air Quality. Prediction #6: Infrastructure Investments Will Outpace Software and Services, with Storage for Big Data Growing Rapidly by 45% from that in the Previous Period. Prediction #7. Open Data Initiatives Will Become Cross-Governmental Discussions, with Plans to be Laid for Implementation in 2015 and Beyond. Prediction #8: Wider Sources of Data Will Be Used for Precision Marketing in Private Banking, Determining High-Value Customers, Including Family Standing and Other Structures of Influence. Prediction #9: Data Marketplaces Will Appear, Both for Buying Data Outright, and for Pay-As-You-Use Models against Data Services. Prediction #10: Vulnerability and Advanced Persistent Threat Detection Will Gain More Attention than Real-Time Detection and Handling of Attacks