REDWOOD CITY, Calif., Feb. 20, 2014 /PRNewswire/ — Badgeville, The Behavior Platform and Global Gamification Leader, today announced the launch of Badgeville Visualize. The new collection of pre-configured gamification components and a toolkit for further customization is designed to help marketers and line-of-business managers build compelling engagement experiences across their digital ecosystem of web, mobile, and enterprise applications.
Gamification is rapidly growing as a key tool for marketers and line-of-business managers driving both customer loyalty and employee productivity. Gartner Research predicts that over 70 percent of Global 2000 firms will be using gamification this year. Badgeville’s hundreds of global customers, from American Express and Oracle to Kendall Jackson and Samsung, are leading the way in the next generation of both customer and employee engagement.
“Badgeville is dedicated to making it easy for enterprise leaders to obtain the greatest results through their gamification programs by providing the right set of tools to launch faster, integrate easier, and iterate rapidly,” said Ted Farrell, CTO, Badgeville. “Our global customers now have access to a library of pre-configured visualizations and this powerful toolkit to rapidly build rich and engaging gamification experiences in their applications.”
Badgeville, The Behavior Platform, is the world’s leading cloud-based gamification technology. With hundreds of global customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including American Express, Oracle, Samsung, Bell Media, Kendall Jackson, Philips Electronics, and more. Founded in 2010, Badgeville is based in Redwood City, Calif., and has offices in New York and Europe. (To learn more follow @Badgeville or visit www.badgeville.com)