IDG World Expo today announced that Guy Longworth, Senior Vice President of PlayStation Brand Marketing at Sony Computer Entertainment America LLC (SCEA) has joined the Game Marketing Board of Governors for the Game Marketing Summit (GMS). The ninth annual GMS, the must-attend annual event for interactive game marketing professionals, will be held in San Francisco at the Yerba Buena Center for the Arts on Wednesday, April 23, 2014.
“I am truly excited to join the Game Marketing Board of Governors,” said Guy Longworth, Senior Vice President of PlayStation Brand Marketing at SCEA. “I look forward to being a part of this extraordinary group of industry leaders as we work together to produce an inspiring and innovative Game Marketing Summit and to support the unique needs and aspirations of the game marketing community.”
Longworth joins the Board of Governors, the governing body of the Game Marketing Summit that oversees the annual budget, strategic planning of the conference, awards, year-round member services, organizational direction and long-term goals development.
“Guy Longworth offers a very unique perspective to GMS, both because he has just overseen one of the largest and most successful platform launches in history, as well as because of his extensive CPG experience,” said Sarah Anderson, Senior Vice President of Marketing at 2K. “We are thrilled to welcome him to our Board and look forward to tapping into his expertise and insights as we continue to build community, recognition, and tools for marketers in our ever-evolving industry.”
As Senior Vice President of PlayStation Brand Marketing, Longworth is responsible for all aspects of PlayStation marketing, including product marketing, brand development, PR and promotions. Longworth made an immediate impact since he joined SCEA in October 2011 where, under his vision and guidance, SCEA launched the Greatness Awaits campaign, which led to the most successful platform launch in PlayStation history in North America. Longworth has more than 20 years of consumer marketing experience at companies such as Procter & Gamble, Kraft Foods and Kellogg’s. Longworth founded Annapurna One, where he was responsible for partnering with CEOs to develop new business strategies that maximized value and growth.
About Game Marketing Summit
As the world’s largest interactive game marketing gathering, the Game Marketing Summit celebrates marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. Owned by IDG World Expo, GMS is a one-day event that brings together leading industry marketing and brand executives to discuss, deliberate, debate and celebrate the issues, opportunities and successes driving the interactive entertainment industry culminating with the Game Marketing Awards Show where top creative work produced by and for the video game marketing community is showcased and honored.