Imagine Exhibitions Announces New Blockbuster Traveling Exhibition “Angry Birds Universe: The Art And Science Behind A Global Phenomenon”

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ATLANTA, April 1, 2014 /PRNewswire/ — Imagine Exhibitions, Inc., in partnership with Rovio Entertainment and JRA (Jack Rouse Associates), is pleased to announce ”Angry Birds Universe: The Art and Science Behind a Global Phenomenon.” The new blockbuster from Imagine will tour in Science centers, natural history museums and non-traditional venues throughout the world beginning in 2014.

Angry Birds Universe will feature highly immersive environments, interactive media and a variety of physical, social and fun interactive exhibits. Angry Birds fans will not only learn about a wide variety of educational concepts in an entertaining manner, but will also have the chance to “be the bird” and experience Angry Birds in a whole new way.

Throughout the immersive experience, guests will be introduced to the much-loved Angry Birds characters like never before.  Guests will also have opportunities to engage in hands-on activities involving STEAM (Science, Technology, Engineering, Art and Mathematics) concepts including building structures and knocking them down with large sling-shot-launched Angry Birds; building and racing hand-held vehicles in a live version of the new game: Angry Birds Go!; and participating in a one-of-a-kind “be the bird” experiences: safely propelling on a series of zip lines to knock over enormous foam structures, just like the Angry Birds!

Tom Zaller, President & CEO of Imagine Exhibitions, Inc. commented: “The Angry Birds games and characters are both recognized and loved throughout the world. Combining this worldwide passion for the games with hands on discovery in a 3 dimensional setting allows our visitors to truly engage with the Angry Birds characters like never before.  Rovio and Imagine’s mutual commitment to educational entertainment makes this partnership a perfect channel for the next blockbuster exhibition.” 

”We are really excited to bring a new kind of Angry Birds experience to life with key players in the exhibition industry,” said Dan Mitchell, Rovio’s Director of Location Based Entertainment. “From astronauts demonstrating Angry Birds physics concepts while aboard the International Space Station, to teachers using our games in their lesson plans to inspire their students, Rovio is always proud to be part of fun learning.  The Angry Birds experience uniquely fosters the science, technology, engineering, art, and math initiative, creating a dynamic environment where the whole family can have fun and learn together.”

“JRA is looking forward to bringing the world of Angry Birds to science centers, museums and other venues around the world. The brand is not only immensely popular, but its natural ties to education will make the exhibit experience one of learning as well as entertainment,” says JRA Vice President Shawn McCoy.

For more details please visit

About Imagine Exhibitions, Inc. 
Imagine Exhibitions, Inc. is the global resource for all aspects of exhibitions and attractions. From design to creation, placement to presentation, marketing and operations, Imagine has the experience and inspiration to bring the best possible experience to any venue. Imagine is currently producing and touring 20 exhibitions in museums, science centers, aquariums, integrated resort properties and non traditional venues throughout the world. For more information, visit or visit the Facebook page.

About Rovio Entertainment Ltd.
Rovio Entertainment Ltd. is a global industry-changing entertainment media company headquartered in Finland and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release. Angry Birds has expanded rapidly into multifaceted entertainment, publishing, and licensing to become a beloved international brand. Rovio’s animated Angry Birds feature film is slated for July 1, 2016.

About JRA (Jack Rouse Associates)
JRA plans, designs and realizes exceptional visitor experiences for museums, theme parks cultural, sport and corporate clients around the world. JRA has provided design and project management services for a variety of high-profile branded projects including The Crayola Experience, World of Coca-Cola and Ferrari World Abu Dhabi. Visit

SOURCE Imagine Exhibitions, Inc.

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