REDWOOD CITY, Calif., Feb. 18, 2014 /PRNewswire/ – Perfect World Entertainment, Inc., a leading publisher and operator of free-to-play massively multiplayer games, today announced a partnership with Latin American digital goods payment giant, UOL BoaCompra, to monetize and market the widely-acclaimed free-to-play action MMORPG Neverwinter in Brazil. Neverwinter is now fully localized and available to play in Portuguese.
The partnership grants UOL BoaCompra exclusive monetization rights for Neverwinter in Brazil and will ensure that local customer support, payment gateways, and marketing through Brazil’s largest content portal, UOL, will be provided. The action MMORPG set in the classic Dungeons & Dragons Forgotten Realms universe from Wizards of the Coast allows players to play the game for free, with optional microtransactions to tailor the game in a way that suits them best. However, more than 70 percent of Brazilians don’t have access to an international credit card to make purchases online with non-Brazilian companies. With this partnership, UOL BoaCompra’s payment gateways will allow Neverwinter players in Brazil to be able to make purchases in-game using their preferred payment methods.
“Brazil is a key and emerging market in the MMORPG space,” said Perfect World Entertainment General Manager of Game Publishing, Andrew Brown. “Since launching in North America and Europe last year, we’ve strived to push Neverwinter globally, and with today’s announcement we’re thrilled to bring Neverwinter to our new Brazilian players. Neverwinter is a vibrant and engaging MMO that continues to grow, and the recently released Shadowmantle update brings Brazilians the best and latest free content to-date. “
“Connecting gamers with the great D&D gaming experiences in their preferred language is always a goal for us, and with the expansion of Neverwinter into Brazil, Perfect World continues to deliver that,” said Nathan Stewart, brand director for Wizards of the Coast.
“MMOs account for nearly 75 percent of the Brazilian game market right now, and we’ve seen incredible demand from our player base for Neverwinter in Brazil,” said UOL BoaCompra Director of Global Business Development, Julian Migura. “We’re excited to bring Neverwinter’s epic storylines, intense gameplay and role play to this massive market and offer players easier access to the extra features they demand using the local payment methods available to them. “
Neverwinter is an action MMORPG that features fast-paced combat and epic dungeons. Players explore the vast city of Neverwinter and its surrounding countryside, learning the vivid history of the iconic city and battling its many enemies. In Neverwinter, players can create their own quests and campaigns with the Foundry, a powerful content creation tool that allows players to seamlessly integrate their adventures in to the live game world.
For more information and to begin playing now for free, please visit the official Neverwinter Brazilian website: http://www.jogueneverwinter.br.com
To download the trailer and screenshots, please visit:
ABOUT UOL BOACOMPRA
Founded in 2004, UOL BoaCompra specializes in monetizing online games while offering and servicing more than 3,000 games across multiple platforms in LATAM, Portugal, Spain and Turkey. As part of Brazil’s largest internet company and content portal, UOL BoaCompra’s game portals aggregate more than 1.2 billion page views per month and has more than 120,000 POS across LATAM. Several of the largest gaming companies including Valve, EA, Riot Games, Bigpoint, SmileGate and Aeria Games partner with UOL BoaCompra to bring their games to emerging markets including Brazil and most recently, Turkey. For more information, please visit www.boacompra.com and keep up-to-date on the latest news at http://www.boacompra.eu/blog/.
ABOUT PERFECT WORLD ENTERTAINMENT INC.
Perfect World Entertainment is a leading North American online games publisher specializing in immersive free-to-play MMORPGs. Founded in 2008, Perfect World Entertainment has published a number of popular titles, including Blacklight Retribution, Forsaken World, Perfect World International and Star Trek Online. The company works closely with its American development teams and partners such as Cryptic Studios, developer of the highly acclaimed MMORPG Dungeons & Dragons Neverwinter, and Runic Games, developer of the hit Torchlight series, to provide unparalleled quality of service and game experiences to its players. A subsidiary of Perfect World Co., Ltd. (NASDAQ: PWRD), Perfect World Entertainment is headquartered in Silicon Valley, California. For more information, please visit: www.arcgames.com.
ABOUT CRYPTIC STUDIOS, INC.
Cryptic Studios, Inc. is a leading developer of online games committed to delivering the next level of gameplay. Cryptic Studios, Inc. develops AAA titles for PC and is rapidly diversifying its portfolio of games to expand beyond the traditional MMORPG genre. Its successfully launched titles include “Champions Online: Free for All,” “Star Trek Online” and “Dungeons & Dragons: Neverwinter.” Cryptic Studios, Inc., a subsidiary of Perfect World Co., Ltd. (NASDAQ: PWRD), is located in Los Gatos, CA.
ABOUT WIZARDS OF THE COAST
Wizards of the Coast LLC, a subsidiary of Hasbro, Inc. (NASDAQ:HAS), is the leader in entertaining the lifestyle gamer. Wizards’ players and fans are members of a global community bound together by their love of both digital gaming and in-person play. The company brings to market a range of gaming experiences under powerful brand names such as MAGIC: THE GATHERING, DUNGEONS & DRAGONS, and KAIJUDO. Wizards is also a publisher of fantasy series fiction with numerous New York Times best-sellers. For more information about our world renowned brands, visit the Wizards of the Coast Web site at www.wizards.com.
Dungeons & Dragons, Neverwinter, their respective logos, Forgotten Realms, and Magic: The Gathering are trademarks of Wizards of the Coast LLC in the U.S.A. and other countries. All rights reserved. Kaijudo is a trademark of Wizards of the Coast/Shogakukan/Mitsui-Kids.
Perfect World Entertainment, Inc.
SOURCE Perfect World Entertainment, Inc.