Wikia And Warner Bros. Interactive Entertainment Announce Partnership On Official Community For Action Game Middle-earth: Shadow of Mordor

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SAN FRANCISCO, Dec. 19, 2013 /PRNewswire/ — Wikia, the social universe of fandom and the ultimate source for powerful and relevant game expertise, along with Warner Bros. Interactive Entertainment, today announced a partnership that empowers community to play a central role in the upcoming action game Middle-earth: Shadow of Mordor.

The initiative will unite an avid Wikia Middle-earth fan community with the Middle-earth: Shadow of Mordor Wikia page as the official community site for the game. It will also debut Palantir, a companion iPad app named after the seeing stone from Middle-earth lore. Bringing a new innovation to gameplay, Palantir reveals additional layers of information, insights and fan-authored content to create an ultimate second-screen experience. 

Available in the Apple store late January, Palantir will provide gamers with the most up-to-date information and accurate guides and walkthroughs that exist on the web for Middle-earth: Shadow of Mordor pre-release and post-launch.

“The thriving Middle-earth communities within Wikia are a destination for impassioned fans, making the site a great choice for our official Middle-earth: Shadow of Mordor community,” said Russell Arons, Senior Vice President, Worldwide Marketing, Warner Bros. Interactive Entertainment. “We are excited to partner with Wikia on Palantir, a first of its kind companion experience which will be an innovative source of assets and exclusive content for Middle-earth: Shadow of Mordor fans to enjoy and share.”

“Wikia is thrilled to connect the creative expertise and deep knowledge of our vast base of 100 million global fans of action and fantasy entertainment to the Middle-earth: Shadow of Mordor universe,” said Jennifer Betka, Senior Vice President of Marketing, Wikia. “This integrated experience will transform the way even the most knowledgeable superfans immerse themselves in and move through game play.”

This partnership for the launch of Middle-earth: Shadow of Mordor is the first major release to utilize Wikia’s complete spectrum of fan studio programs: The Lab, Wikia Stars and the newly introduced syndication services, which also powers Palantir.

The Lab is the starting place for long lead activations and custom co-development programs, to help build fan engagement and awareness for major releases.  The Lab is led by members from Wikia’s Stars Program, a select group with skills in various areas such as content creation, social media, community administration, design, code and overall ingenuity. Stars in The Lab have created the foundation for other Middle-earth: Shadow of Mordor fans to engage in future phases.

About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment, Inc., is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

About Wikia
Wikia, the social universe for fans, by fans, is the home for social fandom and the ultimate source for powerful and relevant pop culture, entertainment and gaming expertise. It is the definitive place for people to contribute to the assembly of original bodies of multi-media content around subjects they know and love. Using Wikia, anyone can form new communities around any subject or participate in over 300,000 existing communities by reading or contributing new content. With over 30 million pages of rich content, Wikia’s communities are the most authoritative information about any topic on the Internet. Wikia’s video game vertical ( is a leading video-game focused network on the Web. Its entertainment vertical ( is the fastest growing U.S. entertainment destination around the world.

Launched in 2006 by founders Jimmy Wales and Angela Beesley, Wikia attracts more than 100 million global unique visitors per month and is ranked a Quantcast Top 30 and comScore Top 100 Internet site, as well as a Nielsen Top 10 social network. or @wikia

MIDDLE-EARTH: SHADOW OF MORDOR © 2013 Warner Bros. Entertainment Inc. © 2013 New Line Productions, Inc. © The Saul Zaentz Company.  MIDDLE-EARTH: SHADOW OF MORDOR, MIDDLE-EARTH, THE HOBBIT and the names of the characters, items, events and places therein are trademarks of SZC under license to Warner Bros. Interactive Entertainment. All other trademarks and copyrights are the property of their respective owners. All rights reserved.


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