Twentieth Century Fox and Apple today announced Digital Copy for iTunes, a new program by which customers who purchase a DVD are also granted an additional Digital Copy of the movie. Like movies purchased on iTunes, an iTunes Digital Copy can be transferred to iTunes and then viewed on a PC or Mac, iPod with video, iPhone or on Apple TV.
The first DVD to make its debut with iTunes Digital Copy is the Special Edition DVD premiere of the Family Guy Star Wars parody. Called “Family Guy Presents: Blue Harvest,” the DVD is in stores today. Fox and Apple will release more DVDs with iTunes Digital Copy later this year.
The new iTunes Digital Copy works like this: Once a consumer buys the DVD, they must insert it into their computer, enter a unique code into iTunes, and iTunes will then automatically copy the movie to the consumer’s iTunes library. Customers own the iTunes Digital Copy of the movie outright. All iTunes Digital Copy movies can be viewed on a computer, iPod with video, iPhone and Apple TV — yep, just like a regular iTunes video.
Each DVD will only transfer its iTunes Digital Copy to one iTunes library.
