Call of Duty: Black Ops broke the game industry’s single-day sales record this week, delivering more than one-third of a billion dollars in sales in the United States and UK alone. With total Call of Duty: Black Ops sales estimated at $360 million, Activision blitzed past the previous launch-day sales record of $310 million, which is set with Call of Duty: Modern Warfare 2.
Call of Duty: Black Ops marks the second year in a row that the Call of Duty franchise has set day one launch records across all forms of entertainment. In its first day in stores (November 9), the title sold through approximately 5.6 million copies in North America and the United Kingdom. That’s almost one million more units moved than the 4.7 million copies for last year’s Call of Duty: Modern Warfare 2, according to internal Activision estimates.
“There has never been another entertainment franchise that has set opening day records for two consecutive years, and we are on track to outperform last year’s five-day global sales record of $550 million,” said Bobby Kotick, CEO, Activision Blizzard, Inc. “Call of Duty: Black Ops is the finest game that Treyarch has ever made and … the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis.”
