Call of Duty: Black Ops has put Activision and Treyarch in the “Black” as well, having raked-in more than $650 million in its first five days. The $650 million total for Black Ops shattered theatrical box office, book and videogame sales records for five-day worldwide sell-through. It also exceeded — by $100 million — Activision’s previous five-day worldwide record of $550 million, which was set by last year’s Call of Duty: Modern Warfare 2.
In addition to beating all previous first-and five-day entertainment records, Call of Duty: Black Ops set two new records on Xbox Live:
- More than 5.9 million multiplayer hours were logged playing Call of Duty: Black Ops by end of launch day, November 9.
- More than 2.6 million unique gamers played Call of Duty: Black Ops in one day on November 9.
The game also sold well on PS3 and marked the best-selling video game launch of all time on both Amazon.com and at GameStop.
“The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard’s leadership role in online entertainment,” said Robert Kotick, CEO of Activision Blizzard.