Sometimes two different items go together very well. Other times you scratch your head and wonder. This one I never saw coming, but Square Enix has announced that they are partnering with the 2010 NBA All-Star game.
The National Basketball Association (NBA) and Square Enix Inc. (Square Enix) today announced a promotional partnership that will make FINAL FANTASY® XIII – the latest in the world-renowned action-packed role-playing videogame series that has shipped more than 92 million units – the presenting partner of the 2010 NBA All-Star Celebrity Game.
As the presenting partner of the NBA All-Star Celebrity Game, FINAL FANTASY XIII will have prominent exposure throughout Center Court at NBA All-Star Jam Session presented by adidas, where the game will be played. The role-playing videogame, which features futuristic characters and gameplay, will receive significant presence during the broadcast on ESPN, which will televise the NBA All-Star event for the sixth consecutive year. There will also be a dedicated FINAL FANTASY XIII area at NBA All-Star Jam Session where fans will be able to preview the videogame, which will be available for both PlayStation®3 and the Xbox 360® on March 9, 2010.
Sounds like an interesting partnership. Look for FFXIII in March.