More than 500,000 units have been sold to retailers nationwide of Zumba Fitness video game for Wii, Xbox 360 Kinect and PS3 Move motion controller. The Zumba Fitness video game has quickly become one of Majesco’s fastest-selling titles, having reached this milestone in less than two months.
“We are excited by the sales performance of the Zumba Fitness video game, and are also encouraged by the continued post-holiday momentum for the title”, said Jesse Sutton, Chief Executive Officer, Majesco. “Zumba fitness programs are a worldwide phenomenon and growing. We believe people will be playing the Zumba Fitness video game at home 365 days a year, and as such expect to see continued reorders throughout the year. In addition, we have extended our national marketing and PR campaign to maintain consumer demand and support retail momentum.”
In the Zumba Fitness exer-game, players can learn and perfect nine different dance styles: Reggaeton, Merengue, Salsa, Cumbia, Hip-Hop, Mambo, Rumba, Flamenco and Calypso. The game features 30 infectious music tracks and routines–some exclusive to the game–led by Zumba program creator Beto and celebrity instructors Gina Grant and Tanya Beardsley. No matter what your skill level, the Zumba Fitness video game is accessible to all with Learn the Steps training, plus Beginner, Intermediate and Advanced routines in five dynamic venues. As you hit each move in rhythm with your on-screen Zumba instructor, the stage transforms into a high voltage party atmosphere with special effects and additional on stage dancers. Players can throw a Fitness-Party event at home with up to three other players, or take the party online with up to eight via PlayStation Network and Xbox LIVE online entertainment network play. All three versions of the game let players dance hands-free: Kinect for Xbox 360 is controller free, and the Wii and PlayStationMove motion controller versions ship with an exclusive Zumba Fitness Belt that tracks players’ hip movements as they dance.