There is something to be said about having family friendly games. EA has announced that they have sold over eight million copies of Hasbro-branded games during 2009.
The Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced that its Hasbro-branded video games have sold a combined total of more than eight million units at retail globally1. To date, the company has launched 20 different Hasbro brands on 18 major digital platforms since the strategic alliance between EA and Hasbro (NYSE: HAS) was formed in August 2007.
EA attributes the soaring popularity of its Hasbro-inspired portfolio of video games to a combination of key market drivers such as the growing mass appeal of family-friendly video games, the ongoing demand for video games designed specifically for girls, and the rich heritage and draw of Hasbro’s iconic toy and game properties.
Hasbro has some great board games and having them on the different video game systems helps to expose a new generation to some old classics.