Filed directly under “Obvious to everyone else,” Sega and Chiquita have inked a deal to link two of their biggest products – the Super Monkey Ball franchise and Chiquita bananas – specifically the upcoming Wii title, Super Monkey Ball Step & Roll. Here is the skinny on the deal:
Beginning in February, supermarkets across the country will feature special stickers to promote Super Monkey Ball Step & Roll on over 180 million Chiquita bananas. Heart-healthy, nutrient-dense Chiquita bananas will also appear in select sequences in the game itself, promoting healthy snacking for the whole family. In addition, SEGA and Chiquita are announcing a “Super Bananza Sweepstakes” to support the partnership. Consumers will be able to enter online at www.chiquitabananas.com to win prizes, including the grand prize of a family gaming room makeover. One lucky family will receive a 50″ HDTV, a sofa and four gaming chairs, a copy of Super Monkey Ball Step & Roll, a Wii console, Wii Balance Board and other great prizes from Chiquita.
Whoa…ok, a 50″ HDTV is a lot of bananas! You have my full and undivided attention! Pop over to the official Chiquita home page linked above for your chance to win.
Look for Super Monkey Ball Step & Roll to hit the Wii on February 9th.