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October Game, Hardware Sales: Down by Double Digits

EEDAR today released its October 2009 sales results, and it’s not looking good for the first month of the traditionally strong Q4 shopping season. According to EEDAR’s estimates for October, game revenue is down 11% year over year, while hardware sales are down 10%.

The lone bright point for hardware will be the PS3, which enjoyed an increase, although the Wii still sold more units than the PS3 or Xbox 360.

On the hardware front, home console sales are expected to decrease by 10% over last year for the month of October, with all platforms except the PlayStation 3 posting year-over-year declines. It’s worth noting, however, that even though the Wii will report fewer sales than last year, it still sold more units than any other console in October.

Software sales for October 2009 will come in at $620 million, an 11% decrease over last year. However, unit sales are only down by 6%, so the overall revenue decrease is expected to be the result of lower average selling prices.

Additionally, EEDAR predicted that the New Super Mario Bros. for the Nintendo Wii will be one of the top titles this holiday season. While in the short-term the Xbox 360 version of Call of Duty: Modern Warfare 2 may surpass New Super Mario Bros, in the long-term New Super Mario Bros will easily become the best selling title released in 2009 with expected lifetime sales exceeding 15 million units worldwide.

Uncharted 2: Among Thieves is expected to be the top-selling game for the month of October 2009, with more than 600,000 units sold. If sales trends continue through the holidays, Uncharted 2: Among Thieves will only be the third first-party title on the PlayStation 3 to sell over 1 million units domestically.

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