Spil Games, the global online gaming leader, has today revealed a new brand identity, including a completely redesigned corporate website and fully remodeled logo.
The new website (www.spilgames.com) forms the crux of the new look, offering a comprehensive hub for all that is Spil Games, including dedicated sections for its products, advertisers, developers, and publishers along with feeds for news, events, and job openings.
“Our new corporate identity embodies our vision to become the world’s leading online playground by connecting players through their favorite gaming experiences as well as our mission to unite the world in play,” said Gregory Kukolj, Spil Games’ Director of Corporate Communications. “It also supports our seven-point company manifesto and will be instrumental in building on our relationships with our network of innovative advertisers, developers, and partners.”
The unveiling of the new corporate identity comes after a period of extensive research and analysis to ensure the brand messaging reflects Spil’s ethos and ambitions for 2011 and beyond while maintaining its position of leadership in the sector.
“The new branding is the first of a number of key announcements that will be coming from Spil Games in the months ahead,” Kukolj added. “It is meant to be a strong and confident expression of our evolution to both our customers and competitors alike.”
‘Spil Games’ company manifesto is:
- We think … playing starts at birth and continues throughout life.
- We feel … playing can help people grow.
- We believe … that playing unites people.
- We respect … our consumers, customers, and ourselves.
- We give … consumers freedom to choose.
- We love … having fun.
- We play … by our own rules.
