Kabam will produce an exclusive role playing, card collection mobile game that will deliver the action of the blockbuster film into the hands of avid fans around the world. In the game, players assume the identity of District members sent on a mission in order to build their alliance, liberate their District, and rebuild Panem.
“Lionsgate has an unparalleled track record of developing and producing blockbuster movie franchises like The Hunger Games,” said Kabam Chief Operating Officer Kent Wakeford. “Partnering with Lionsgate, Kabam will build a mobile game that’s as much fun to play as the movie is to watch.”
The blockbuster The Hunger Games franchise, starring Academy Award winner Jennifer Lawrence, is a global phenomenon whose first two installments have grossed more than $1.5 billion at the worldwide box office, and The Hunger Games: Catching Fire is the 10th highest-grossing domestic release of all time. The next two installments of the series, The Hunger Games: Mockingjay – Part 1 and The Hunger Games: Mockingjay – Part 2, will be released on November 21, 2014, and November 20, 2015, respectively.
“We are so pleased to be working with Kabam to give the fans an experience like they have never had before,” said Danielle DePalma, Lionsgate’s EVP of Digital Media. “Being able to role-play with the mentors straight from the world of The Hunger Games will let fans feel as if they are in the middle of the action.”
The game will be developed in Kabam’s China studio, the same place where the hit movie based game The Hobbit: Kingdoms of Middle-earth was created and went on to generate more than $100 million in revenue during its first year.
Deep Hollywood relationships and access to blockbuster intellectual property (IP) is a key differentiator for Kabam in the free-to-play games sector. Kabam is a leader in taking an established film and extending that brand into mobile and web games that create new levels of engagement for global audiences long after a movie’s theatrical run. Kabam has experienced massive growth since its founding as a games company a little more than four years ago. The company now has more than 800 employees in offices throughout North America, Europe and Asia. Kabam generated more than $360 million in revenue in 2013, a 100 percent growth over 2012, and predicts $550 million in revenue in 2014.
Kabam is the leader in the western world for free-to-play games for traditional players with first and third party published titles available on mobile devices via its own dedicated channel in the Apple App Store, Google Play, Amazon Appstore, and on the Web via Facebook, Yahoo, Kabam.com and other platforms. Kabam is the fastest growing Internet media company in the San Francisco Bay Area and the 17th fastest growing company overall in the U.S., according to Deloitte LLP. Kabam’s Kingdoms of Camelot franchise has grossed more than $250 million in less than four years, making it one of the top 10 strategy franchises of all time. In 2012, Kabam Publishing was launched to provide third-party developers access to Kabam’s technology platform, distribution channels, data analytics and best practices that Kabam’s in-house development teams use to bring wildly successful games to players worldwide.
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. Lionsgate currently has over 30 television shows on more than 20 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men and Nurse Jackie, the comedy Anger Management, the network series Nashville, the syndication success The Wendy Williams Show and the critically-acclaimed hit series Orange is the New Black.
Its feature film business has been fueled by such recent successes as the blockbuster first two installments of The Hunger Games franchise, the first installment of the recently-launched Divergent franchise, Now You See Me, Kevin Hart: Let Me Explain, Warm Bodies, The Expendables 2, The Possession, Sinister, Roadside Attractions’ Mud and Pantelion Films’ breakout hit Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
Lionsgate’s home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 15,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses.