Many people see artificial intelligence and machine learning as something out of the future. However, these things are already here and have been for a while. They are used in a wide range of industries to great effect. Healthcare, finance, manufacturing, and education are just a few of the many examples. Sure, AI is still in the nascent stages and is a long way from reaching its full potential, but it is advancing rapidly.
One area that artificial intelligence has significantly impacted is the online gambling industry. For instance, oddsmakers use complicated algorithms to calculate probabilities and odds. Because they can crunch data in real-time, online bookmakers can post their prices right away. If it wasn’t for this type of technology, one has to wonder whether live betting would even exist. Let’s look at a few other ways in which bots and algorithms will continue to shape online gambling.
Personalized User Experience
Let’s say you sign up and start playing at a gambling site like Bitslot Casino. Well, there’s a good chance that bots and machine learning algorithms are analyzing all of your actions. They collect all sorts of information related to your online gambling behavior such as your deposits, your stake amounts, the games you play, and even the bonuses and promotions you participate in.
By feeding all of this information into the computer, the online casino can customize your experience by offering helpful game recommendations, tailor-made bonuses, and more. This results in increased player engagement as well as customer loyalty.
Customer Service
Artificial intelligence continues to revolutionize the customer service experience. With that said, dealing with an AI entity like a chatbot can be very frustrating. While these virtual support agents can efficiently solve a wide range of issues that customers encounter, many users find themselves going in circles and unable to remedy the problem.
We can reasonably expect that AI customer service will evolve by leaps and bounds in the coming years. It’s safe to say that customers won’t know whether they are interacting with a human support representative or an artificial one. This should happen much sooner than later.
Responsible Gambling
As mentioned, online gambling sites use artificial intelligence to collect and crunch all data related to you and your gambling activity. This will play an ever-increasing role in battling problem gambling. Bots are already out there looking for signs of problem gambling. In some cases, they send alerts to the player and the operator.
While this can create a much safer gambling experience and reduce potential harm, regulators will need to do their part to ensure the proper steps are taken to effectively address the problem. Merely informing a player or operator that a potential problem exists isn’t enough.
Sports Betting
Sports bettors have access to a lot of data and statistics. A lot of serious punters incorporate this information into their own algorithms and formulas to help them make more accurate picks. Still, even the most effective computer program cannot predict results with complete accuracy. It’s not even close. You’d be hard-pressed to find a single one that can consistently hit at 60% over the long term.
Nevertheless, it isn’t difficult to envision a world in which AI predicts the outcome of sporting events with chilling accuracy. Such a development would have a profound effect on the entire sports betting industry.
Conclusion
AI already plays a key role in gambling. Operators have been capitalizing on it for years. However, AI has been advancing at such a rapid pace that the part it plays within the industry will only grow bigger. Let’s just hope that those who create AI, the gambling industry, and regulators can work together to maximise its potential while also creating a safer, more enjoyable, and fair gambling experience for everyone.
