What makes a specific brand, a certain team, even a colour your favourite? What is it that draws individuals one way or another when it comes to selecting a product on the shelf? These are important questions, for both the consumer and for the company trying to sell their products and services to the buyer. In the past few years, these questions have become crucial to success in the gaming world. If you’re not sure why, considering this statistic: The segment for video games alone accounts for almost 80 billion … [Read more...]