IGA: Predicting the Future of In-Game Advertising
Now that you’ve read about how
brands can take advantage of various in-game advertising opportunities, it’s time to explore how current technologies, media spending trends and consumer habits and attitudes will shape the in-game media landscape in the next few years and beyond. Play and buy: One of the most applicable extensions of in-game advertising — and one that also closes the loop between above-the-line awareness….
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things, right? Sure, they are. You just have to remember to use them, that’s all. And if you don’t, well then, greed and stupidity are right there to serve quite admirably and illustrate why self-control and wisdom are so valuable. Which brings us to yours truly and EVE Online, naturally. In looking around for ways to make a living, I found courier contracts rather interesting. You take some stuff somewhere for someone….
to make friends. I spot things I don’t like about people, am often unwilling to take the bad with the good, and am more set in my ways. The last time I made a new friend, someone I actually think of as more than an acquaintance, was around 1999, which seems a bit much when I look at today’s calendar. Even worse, the time before that was 1984. I’m not sure what to make of it. Things are what they….
DailyGame for the past few years know that what draws me to game-engine discussions is my strong belief that graphics still have a long way to go before they are there. Months ago I mused that bouncing light and shadows were responsible for most graphical tricks, and that those elements are exactly what a Pixar film can do that video games can’t. I used Splinter Cell as an example, because….