D-BOX motion seating was a success last month when Universal’s Fast and Furious provided the backdrop for the technology’s theatrical debut, so the Motion Control innovators have forged a deal to install their motion seats in two additional theaters: the Theatres at Mall of America, in Bloomington, Minnesota, and the Galaxy Highland Theatres, in Austin, Texas.
The first two theaters to include D-BOX seating were the the Mann Chinese 6 in Hollywood, CA, and at the UltraStar Surprise Pointe 14 in Surprise, AZ.
With the D-BOX-equipped theaters now coming to these two new theaters, moviegoers in Minnesota and Texas will literally rock and roll to every explosion, car chase and even flight scene right in their theater seat. This is the result of motion engineers coding movements into the seating frame by frame that correlates to the on-screen action.
Theatres at Mall of America will equip 30 seats in its auditorium with D-BOX Motion Effects, causing seats to jolt, swerve and tilt with onscreen action. The Galaxy Highland Theatres will equip 22 seats.
While audience members will experience motion during action sequences, the seats will remain still during the quieter, dialogue-driven scenes. For those prone to motion sickness, the seats will also come equipped with individual adjustable settings to customize each experience, much like the home Motion Control units can be set based on user preferences. For context, here at DailyGame, we run our controller at about 85-90 percent intensity.
