At its highly anticipated “Spring Forward” event in San Francisco, Apple announced the Apple Watch price and release date live on stage. And some of the Apple Watch news was more dramatic than others, including the different Apple Watch price points ranging from $349 to $10,000.
And you thought the gold iPhone 5 hit the resale market for some crazy amounts. Wait until you see what Apple itself is doing with the Apple Watch pricing.
Apple months ago unveiled what was affectionately called the Apple iWatch. At its invitation-only event today, Apple shared that consumers will finally be able to get their hands on the device when the Apple Watch release date rolls around on April 24 in the United States.
As for the Apple Watch price, the Cupertino-based company said it will start $349, a hefty price to be sure, but not out of line with previous full-featured smart watches. However, the Apple Watch price will skyrocket for high-end devices, with the most egregious price tag slated to be a $10,000 Apple Watch model that’s made out of solid 18-karat gold.
The lower price points will be associated with what Apple calls the “Apple Watch Sport collection.” These smartwatches will come in two sizes: one with a 38-millimeter face, and one with a 42-millimeter face. The smaller of the two retail for $349, with the larger carrying an MSRP of $399. Both models will offer consumers a choice of sports band colors.
Moving out of the “Watch Sport” collection, Apple will offer higher-end shoppers a more full-featured “Apple Watch collection.” The face sizes will be the same as the Watch Sport collection, though the 38mm version will range in price from $549 to $1,099, and the 42mm version will range from $599 to $1,149.
The most notable difference between the Apple Watch Sport collection and the Apple Watch collection are that the more-expensive models offer a silver or black stainless-steel case and a hardened sapphire-crystal display. The lower-end Watch Sport collection uses a gray or silver anodized aluminum case.
Apple’s most expensive model, a Limited-Edition Apple Watch Edition, will “start” at more than $10,000 and feature 18-karat rose gold or yellow gold case.
Wrist strap options for these higher-end models will include leather, stainless-steel link, stainless-steel mesh and elastomer. Other options will be available as well, though specific details are still coming out.
Regardless of the Apple Watch type you choose to buy, if any, you’ll be able to use your shiny new smartwatch for 18 hours without needing to charge it. Based on the Apple Watch release date of April 24, that means local power utilities can expect to see a surge in power usage mid-day on April 25.
All of the Apple Watch variations will connect via Bluetooth to an iPhone 5 or higher running iOS 8 or later. If the watch is outside of Bluetooth range, the smartwatch will connect via WiFi.