The way we combine colors is logical and always communicates something. Not by chance, there is a field of study on this (color science), and a few years ago a study called “Impact of Color on Marketing” found that 90 percent of consumer choices are based solely on the color of the product.Color is essential especially in fashion, as the way we use different tones helps to express our personality: yellow, orange, and other warm colors convey the idea of happiness, for example.The topic is so fascinating that every day … [Read more...]