If you have the slightest interest in business and technology, you’re bound to have come across the term “gamification”; a marketing method which has been growing in popularity since 2002. The concept is simple; gamification incorporates game elements into a non-game context, such as recycling, shopping, exercising or studying. By making the task more enjoyable, gamification increases engagement and compliance. Typically, gamification takes use of classic game mechanics such as rewards (points, badges), level … [Read more...]