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2008

In-Game Advertising: Brands at Play

Since Sony launched its first PlayStation console in 1995, videogaming has enjoyed a rapid transition from the bedrooms of pubescent boys to that most coveted of locations; the space under the living room TV. The demographic has also changed accordingly. Those teenage boys have grown up and now sit nicely in the 18-34 bracket; their wives and girlfriends regularly join in play, particularly with social games and more….

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de Blob Preview: Hands-On at THQ Gamers Day

When we first saw Katamari Damacy at E3 several years ago, nothing the PR reps said could have convinced us that the game was particularly compelling, let alone that its would be so successful that gamers would be clamoring for sequels as well as King of All Cosmos T-shirts. With that history as our guide, when we first heard about de Blob, a game that’s part platformer, part action game and part color-mixing tutorial, we were puzzled but….

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IGA: Predicting the Future of In-Game Advertising

Now that you’ve read about how brands can take advantage of various in-game advertising opportunities, it’s time to explore how current technologies, media spending trends and consumer habits and attitudes will shape the in-game media landscape in the next few years and beyond. Play and buy: One of the most applicable extensions of in-game advertising — and one that also closes the loop between above-the-line awareness….

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