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GTA IV: Killing the Xbox 360, Boosting the PlayStation 3

For as much flak as Peter Moore got while leading the Xbox 360 team, it’s hard to deny that his penchant for adorning his arms gave gamers a couple of very memorable moments. I mean, before Peter Moore’s E3 2005 stunt, had you ever seen another executive get a (fake) tattoo for a key franchise (Halo)? And then, not to be outdone, walk into a second E3 with another (fake) tattoo for another franchise (GTA IV)? Seriously, Moore was Microsoft’s biggest publicity whore, and he did a dang fine job of it. But…

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