Believe it or not but mobile was slower to take off in the gambling sector than many had predicted as many of the early gaming apps delivered very little in the way of unique usability or brand identity.  The Choice was poor and let’s face it the experience of playing on your mobile was pretty awful, no wonder that there were no great numbers rushing to play on their phones or tablets. Mobile gambling was tipped to take off several times over the past decade but it wasn't really until the launch of the iPhone back in … [Read more...]