Videogames

Since Sony launched its first PlayStation console in 1995, videogaming has enjoyed a rapid transition from the bedrooms of pubescent boys to that most coveted of locations; the space under the living room TV. The demographic has also changed accordingly. Those teenage boys have grown up and now sit nicely in the 18-34 bracket; their wives and girlfriends regularly join in play, particularly with social games and more….

Now that you’ve read about how brands can take advantage of various in-game advertising opportunities, it’s time to explore how current technologies, media spending trends and consumer habits and attitudes will shape the in-game media landscape in the next few years and beyond. Play and buy: One of the most applicable extensions of in-game advertising — and one that also closes the loop between above-the-line awareness….