data = about thegameland .net, mobile gaming @thegameland.net, thegameland.net, mobile gaming #thegameland.net

PS3

Darksiders: Wrath of War Preview (PS3, Xbox 360)

The most successful action games of late have featured characters and/or times of historical significance. Kratos (God of War) relied heavily on Greek mythology, for instance, while Altair (Assassin’s Creed) jumped his way through the Third Crusade. But no characters or period is quite as universally recognized as the four horsemen and the apocalypse, which will provide not only the basis of THQ’s action game Darksiders: Wrath of War….

Darksiders: Wrath of War Preview (PS3, Xbox 360) Read More »

In-Game Advertising: Brands at Play

Since Sony launched its first PlayStation console in 1995, videogaming has enjoyed a rapid transition from the bedrooms of pubescent boys to that most coveted of locations; the space under the living room TV. The demographic has also changed accordingly. Those teenage boys have grown up and now sit nicely in the 18-34 bracket; their wives and girlfriends regularly join in play, particularly with social games and more….

In-Game Advertising: Brands at Play Read More »

IGA: Predicting the Future of In-Game Advertising

Now that you’ve read about how brands can take advantage of various in-game advertising opportunities, it’s time to explore how current technologies, media spending trends and consumer habits and attitudes will shape the in-game media landscape in the next few years and beyond. Play and buy: One of the most applicable extensions of in-game advertising — and one that also closes the loop between above-the-line awareness….

IGA: Predicting the Future of In-Game Advertising Read More »